Why Work With Us
The people who've sat in the chair.
- A named consultant, not a rotating account team.
- Judgement from people who've carried the risk themselves.
- Engagements scoped around the outcome, not the hours.
41 years in the field
Chief Executive Officer
Tyrone Johnson
Tyrone Johnson has spent more than three decades leading engineering organisations through some of the automotive industry's most demanding challenges.
From global OEM product development and vehicle engineering to executive leadership and strategic transformation, he has built a reputation by delivering complex programmes, developing high-performing teams and making critical decisions under pressure. His career has taken him across Europe and Asia, leading multidisciplinary organisations responsible for the development and delivery of world-class vehicles and future mobility technologies. Whether navigating technical complexity, organisational change or demanding launch programmes, Tyrone has consistently earned the trust of teams by remaining calm, decisive and focused on execution.
Rather than following convention, Tyrone has always believed in backing capable people and giving them the opportunity to succeed. He is known for recognising potential where others see risk, empowering individuals to take ownership and creating environments where talented teams can achieve exceptional results. That philosophy has shaped not only successful programmes but also the careers of many leaders who have worked alongside him.
Following a distinguished career at Ford Motor Company, he joined Hyundai Motor Europe Technical Center, where he led Vehicle Development before being appointed Managing Director, becoming the strategic link between Hyundai's European engineering operations and the global organisation in South Korea while helping shape the future of zero-emission mobility. At Ordinary World Innovations, Tyrone brings the perspective of someone who has spent a career solving complex business and engineering challenges from the front line. He believes the toughest problems are overcome through experienced leadership, empowered teams and the courage to challenge conventional thinking.
Track Record
- Spent 41 years at the sharp end of vehicle development, progressing from hands-on engineering and motorsport through Chief Engineer, Engineering Director and Managing Director roles. Learned that successful products are rarely delivered by process alone — they require judgement, accountability and leaders willing to confront difficult realities early.
- Took ownership and drove relentless execution when programme timing and product performance were under pressure.
- Worked across European, American and Asian engineering cultures, learning how to bridge the gap between executive ambition and engineering reality. Built alignment between senior leadership, technical teams and product objectives while retaining the independence to challenge conventional thinking when the evidence said the organisation was heading in the wrong direction.
30+ years in the field
Founder | Programs & Transformation
Indy Bahra CEng
Indy Bahra is an international programme and transformation leader with more than 30 years of experience delivering complex engineering, manufacturing and business transformation programmes across Europe, Asia and the Middle East.
Having held leadership positions with Ford, Volvo Cars, Magna Steyr, McLaren and Ceer Motors, he has built a reputation for bringing clarity to complexity, aligning diverse stakeholders and delivering programmes that others considered too difficult or too politically challenging.
Rather than specialising in a single discipline, Indy specialises in connecting disciplines. His ability to unite engineering, operations, purchasing, finance, digital and executive leadership teams behind a common objective has enabled organisations to accelerate delivery, recover struggling programmes and unlock business performance.
Known for building trusted relationships across cultures and organisations, he believes the best solutions rarely come from individuals — they come from bringing together the right people with the right experience at the right moment.
30+ years in the field
Chief Technology Officer and Business Development
Adriano Machado
Adriano Machado has spent more than 30 years turning ambitious product concepts into successful reality, leading complex engineering programmes from initial architecture through industrialisation and production.
His experience spans automotive, electric vehicles, battery systems, energy storage and industrial automation, where he has consistently combined deep technical expertise with exceptional programme leadership. Having orchestrated multiple global development programmes across engineering, manufacturing, quality and commercial functions, he understands that innovation only creates value when it can be delivered.
Known for simplifying complexity and challenging conventional thinking, Adriano has built a reputation for improving product performance, accelerating development cycles and creating commercially successful solutions that balance customer value with engineering excellence.
Fluent in English, Portuguese, Spanish and German, he brings a global perspective and collaborative leadership style to every engagement. At Ordinary World Innovations, Adriano helps organisations bridge the gap between engineering ambition and successful execution — transforming technical excellence into measurable business results.
Track Record
- Led product development transformation through a complex global automotive alliance integration.
- Delivered organisational change during the COVID-19 pandemic, overcoming cultural, operational and geopolitical barriers.
- Unified international teams behind a common vision, turning organisational complexity into business performance.
34 years in the field
Procurement | Supply Chain | Transformation
Sanjay Kumar Lamba
Sanjay Lamba is a senior procurement and transformation executive with more than 34 years of international leadership experience across the automotive and industrial sectors.
Having lived and led organisations across Europe, Asia and South America, he combines deep commercial expertise with a practical understanding of how culture, leadership and relationships drive business success.
Throughout his career, Sanjay has led global procurement organisations responsible for multi-billion-dollar spend, complex supplier networks and large international teams. His experience spans strategic sourcing, procurement transformation, supplier development, organisational design and operational excellence, helping businesses improve resilience, competitiveness and long-term value.
Known for his honesty and straightforward leadership style, Sanjay believes that the strongest teams are built on trust, accountability and the willingness to have difficult conversations. He has earned a reputation for developing people, challenging conventional thinking and helping organisations make better decisions under pressure.
At Ordinary World Innovations, Sanjay brings more than three decades of international procurement and transformation leadership to a team of experienced operators who have led from the front. He believes the toughest business challenges are solved not by individual brilliance, but by bringing together people with the judgement and experience to make the right decisions when they matter most.
Track Record
- Led global procurement transformation across multiple continents, balancing commercial performance with complex cultural and organisational change.
- Negotiated and challenged suppliers, stakeholders and executive teams under intense commercial pressure to protect long-term business value.
- Built high-performing international procurement organisations, developing people, challenging conventional thinking and delivering sustainable results through leadership rather than hierarchy.
People & Engagement Services | Corporate Coaching
Christin Reuter
Trained in cognitive behavioural therapy, Christin works with leaders and teams to improve resilience, communication, decision-making and organisational wellbeing.
Having delivered workshops and leadership programmes across Europe and the Middle East, Christin combines scientific understanding with practical business application, helping organisations navigate change while maintaining engagement and performance.
At Ordinary World Innovations, she brings a unique perspective to a team of experienced operators and transformation leaders — ensuring that business change succeeds not only through strategy and execution, but through people.
She believes the most sustainable transformations happen when organisational performance and human behaviour evolve together.
Track Record
- Designing and delivering leadership and wellbeing programmes across the Middle East, adapting global best practice to diverse cultures and organisations.
- Helping leaders and students develop resilience, confidence and emotional intelligence in environments where technical ability alone is not enough.
- Building programmes that challenge behaviours and mindsets, knowing that lasting transformation starts with people rather than process.
More Experience On Call
Our Real-World Experts bring even more specialist depth — from enterprise technology to planning and projects.
Let's Build Something Extraordinary
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